the event to the media, as well as to contribute articles and editorials to publications that reach the target audience. Some businesses also attempt to gauge the success of an event by providing a toll-free telephone number for attendees to call for more information about their products or services. Hartland, Trevor, and Heather Skinner. Were honored to have been selected as the Best Major Outdoor Venue in the United States for the 14th consecutive season by Pollstar. Furthermore, a company with happy employees and a good reputation in the community is likely to attract highly qualified new employees. A comprehensive, ongoing community relations programincluding event sponsorshipcan help virtually any organization achieve visibility as a good community citizen. When cyclist Lance Armstrong's performance-enhancing drug use came to light eight of his sponsors dropped him in a day. Ambush marketing tactics include sponsoring the media coverage of an event rather than the event itself, sponsoring a subcategory of an event, sponsoring individual athletes or teams involved in an event, or planning advertising to coincide with the event.
Corporate, sponsorship - Encyclopedia - Business Terms
Corporate sponsorships attract the attention of for-profit businesses because sponsorships offer public recognition of the businesss connection with a certain charitable cause, which may help businesses attract new customers or bolster the companys reputation because of the halo effect of the nonprofits good will. Such contacts might also make it easier for the company to obtain financing for expansion, find promising new locations, or gain favorable treatment in terms of taxes, ordinances, or utilities. It may also be possible for a small business to underwrite a new event and share advertising costs with a co-sponsor. Corporate sponsors may also expect some measurement of the exposure they received, for example how many billboard ads or Facebook posts carried their logo, or the number of email marketing campaigns and their open rate. Significant penalties can result. Next Up, breaking Down 'Corporate Sponsorship'. Even when there is a good fit between sponsor and event, it is still vital for a company to promote the event and its involvement in order to gain benefits. Customized sponsorship packages offer your company an opportunity to extend brand awareness through a variety of promotional outlets, including marketing activations in multiple locations across our venue.